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Vegan food - sustainability


A speculative SEO friendly blog post for an eco-friendly meal delivery service. 

A Sustainability Story

Eco-friendly business owner and client of Element Copy

Meet Emily Green

A dedicated environmentalist and founder of 'Green Eats' - The sustainable meal delivery service for health-conscious individuals.


After spending the early years of her working life in catering and events, Emily felt affected by the waste generated from the food industry.

"Witnessing the mountains of food left uneaten and destined for the trash bin after each event made me realise the staggering amount of waste our industry generates."

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Delicious, Nutritious,Planet-Friendly Meals

She became determined to create a sustainable solution that could revolutionise the way people eat.


Driven by her vision, Emily founded GreenEats with a clear mission: to provide delicious, nutritious, and planet-friendly meals that promote both personal well-being and environmental sustainability.

GreenEats curates a menu of delicious and nutritious meals that are primarily plant-based and sustainably sourced.


The meals are designed to be healthy, environmentally friendly, and cater to a variety of dietary preferences, including vegan, vegetarian, and gluten-free options.

Browsing the menu through the Green Eats app, customers select their meals, and place orders. Once the orders are received, GreenEats' skilled chefs and culinary team prepare the meals using fresh, locally sourced ingredients.


By prioritising organic and seasonal produce and employing sustainable cooking practices, Green Eats successfully minimise waste and environmental impact.

Rooted in sustainability

Eco-friendly business and client of Element Copy with their food product

"It's time for us to reimagine our approach, be more mindful of portions, and embrace sustainable practices to create a world where both celebration and responsibility coexist."

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Every aspect of the brand is accounted for. Emily has carefully curated a network of local farmers and suppliers who share her commitment to organic farming practices, fair trade principles, and biodiversity conservation. These partnerships ensure that all ingredients used in GreenEats meals are sourced responsibly, free from harmful chemicals, and support local communities.

Sustainability concscious client and their food bowl product

To further reduce their carbon footprint, GreenEats also:


  • Implemented a comprehensive waste management system. Utilising composting, recycling, and minimal packaging to minimise waste and promote a circular economy.


  • Works mostly with plant-based ingredients, which significantly decreases the environmental impact associated with animal agriculture and contributes to combating climate change.


  • Developed innovative packaging solutions made from renewable materials, striving to eliminate single-use plastics and harmful pollutants from the brand's operations.

GreenEats is more than just a meal delivery service; it has become a platform for education and empowerment. Emily actively engages with customers, providing tips for sustainable living, sharing recipes, and encouraging mindful consumption.

"We decided right from the start that we weren't going to gate-keep our sustainability secrets. These days I do a lot of consultations with vendors and food suppliers to share our processes. After all, we all want the same thing!"

Through GreenEats, Emily and her team inspire individuals to make conscious choices about the food they eat and the impact it has on the planet. Together, they are creating a movement towards a more sustainable and healthier future, one delicious meal at a time.

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Client of sustainability copywriter - Element Copy
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